Shelf Talker Open the guide

For wine shops and the people in them

Know which bottle before you reach the counter.

The shop's own list, tasting notes and pairing advice, open on your phone. No account, nothing to install.

Open the guide Try a pairing
  • Chianti Classico 2020 $24.50
  • Sancerre 2022 $32.00
  • Provence Rosé 2023 $21.99
  • Prosecco Brut NV $14.50
  • Ramato Pinot Grigio 2022 $28.00
  • Tawny Port 10 Year NV $29.99

Three steps from the shelf to the counter.

  1. Browse the shelf.

    Every bottle in stock, filtered by colour, region, grape, price band or the food you're cooking. Search finds Côtes du Rhône even if you type "cotes".

  2. Pick tonight's dish.

    Choose from ten dishes, set a budget if you like, and get up to six bottles with the reasons they fit. The shop's own picks rank first.

  3. Shortlist, then head to the counter.

    Add bottles as you go, see the total, and print the list. Rate what you drank, and your notes are waiting next visit.

Try it with tonight's dinner.

This is the same rule the guide runs, on the shop's starter list of 24 wines.

Wines for pizza

  • Rioja Rosado 2023 Bodegas Alcorta, Rioja
    • Shop pick
    • Rosé suits pizza
    • Medium body
    • Dry
    $11.99
  • Chianti Classico 2020 Fattoria Montecchio, Chianti Classico
    • Shop pick
    • Red suits pizza
    • Medium body
    • Dry
    $24.50
  • Beaujolais-Villages 2022 Domaine Rochette, Beaujolais
    • Shop pick
    • Red suits pizza
    • Dry
    $13.50
  • Provence Rosé 2023 Domaine de la Rouvière, Provence
    • Shop pick
    • Rosé suits pizza
    • Dry
    $21.99
  • Côtes du Rhône Rouge 2021 Domaine des Pierres Dorées, Côtes du Rhône
    • Red suits pizza
    • Medium body
    • Dry
    $13.99
  • Tavel Rosé 2022 Domaine Aubert, Tavel
    • Rosé suits pizza
    • Medium body
    • Dry
    $26.99

A bottle pairs when it scores 3 or more: shop pick +3, colour suits the dish +2, body matches +1, sweetness matches +1. Shop picks come first, then price, then name.

Open Pairings in the guide

Everything on the list.

  • Filters that narrow together Customers

    Colour, region, grape, price band and food. Pick several in one group, and the groups combine.

  • Search that forgives Customers

    Name, producer, region, country or grape. Accents and capitals don't matter.

  • A page for every bottle Customers

    The shop's description, the grapes, body, sweetness, and the dishes it suits.

  • Pairings with reasons Customers

    Up to six bottles per dish, ranked, with why each one fits and a budget to keep it honest.

  • Notes that stay Customers

    Five stars and up to a thousand characters per wine, saved as you type, kept on this device.

  • A shortlist for the counter Customers

    Add from any card, see the total, print a clean list with today's date.

  • Paper by day, cellar by night Customers

    The guide follows the device's dark mode. No toggle to find.

  • A list the shop owns Staff

    Add, edit, delete, mark out of stock. Export or import the whole list as JSON.

This is the guide. Go on.

Add a bottle to the shortlist, open Pairings, write a note. It is the app the shop runs, with the starter list.

Live Shelf Talker, starter list Open full screen

Staff keep the list. Nobody needs IT.

Open the Staff link in the guide's footer. Add a wine with a form that says exactly which field is wrong. Flip a switch when a bottle sells out: it leaves the shelf view but keeps its page, so a customer's note on it stays put.

Export the whole list as a JSON file for a backup, import it on the shop tablet, or reset to the starter list after a bad day. An import with any problem is rejected and every problem is listed. The list only changes after you confirm.

There is no login. The admin screen is a quiet link, not a locked door, because this runs on the shop's own devices.

Export wine-list-2026-10-16.json 24 wines, 22 in stock
No account.
Open it and use it. There is nothing to sign up for.
Nothing leaves the browser.
Notes, the shortlist and the shop's list live on the device they were made on.
Phone at the shelf, laptop at the counter.
The same guide, with a tab bar on one and a sidebar on the other.

Go and find tonight's bottle.

Open the guide on the shop tablet or your own phone.

Open the guide

Shop staff: the Staff link in the guide's footer opens the list editor.